Staging frequently comes up in my communications with clients listing their homes. The question varies, but it’s usually something along the lines of “Is it worth it to stage my home?” The answer varies depending on the needs and situation of each client (and the state of their home), however I can broadly say that professionally staging a home provides some of the best ROI (Return on Investment) out of what you might do to a home prior to sale. While there is a small percentage of buyers that can readily imagine a home in it’s ideally-decorated state, most of us lack that specific imagination – it’s very hard to do. For that same reason, it’s often tough to visualize how a property comes across to potential buyers staged vs unstaged. And, what about the idea that a home shows best (and appears more spacious) when there’s nothing in the home? Recently, I came across the perfect opportunity to highlight the difference professional staging can make and to share a few home staging tips. I cover many of the benefits to staging, along with common misconceptions in this article, and in the accompanying video where I do a walk-through of two similar properties, one unstaged, the other professionally staged.
