dual agency

Dual Agency – The Pros & Cons of “Just Using the Listing Agent”

“I’ll get the best deal if I work with the listing agent.” This is a mindset that some buyers have as they consider purchasing a home with dual agency. If real estate were like boxing, it’s similar to the corner person for one boxer trying to strategize for both boxers – during the match. This imperfect analogy illustrates that there are some real pitfalls to a dual agency strategy. In fairness, the “I’ll just use the listing agent” strategy can also work in a buyer’s favor. Join me as I give a quick crash course on dual agency, agency roles, and the pros and cons to having the listing agent represent you on a real estate purchase when you’re the buyer.

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